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Missouri citizens approved legal mobile and retail sports betting, permitting controlled books to take bets next year.

The sports betting ballot measure gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.

Seven of the eight states surrounding Missouri permit mobile or retail sportsbooks. That consists of Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to authorize sports betting wagering this year.

" Missouri has some of the very best sports betting fans on the planet and they revealed up big for their preferred teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all six of Missouri's professional sports betting franchises, we desire to thank the Missouri voters who made their voices heard by approving Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and ensures we no longer lose valuable tax revenue to our surrounding states. Most importantly, the passage of Amendment 2 indicates a new, dedicated, permanent funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval means approximately 14 mobile sportsbooks could start accepting bets next year. It is unlikely all 14 offered licenses are used.

DraftKings and FanDuel funded nearly every dollar of the "yes" campaign and will undoubtedly use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses readily available without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying cost).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the tally procedure, will likely use its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains uncertain if they will launch mobile sportsbooks.

The remaining 6 licenses are booked for each of the significant professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most popular proponents of the tally measure.

Along with DraftKings, FanDuel and Caesars, Missouri gamblers should anticipate other prominent national brand names including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch probability tiers IF Missouri citizens authorize sports betting:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Most likely: Fanatics, bet365, ESPN BET
Are Already Live In Illinois, So Yeah(?): BetRivers, Acid Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri's tally measure permits every Missouri gambling establishment to open retail sportsbooks on their respective homes. Most if not all 13 gambling establishments managed by the 6 casino operators are anticipated to open in-person sports betting alternatives such as wagering kiosks and possibly devoted, .

The 6 sports betting teams can also open in-person sportsbooks within or nearby to their respective home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally procedure needs the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most profitable time of the sports betting calendar.

Missouri sports betting background

The successful Missouri sports betting wagering campaign comes regardless of millions in financing opposing the step from one of the state's largest gambling stakeholders.

Caesars spent countless dollars to beat the procedure. In most other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per handled home.

In that situation in Missouri, Caesars would be managed at least three prospective licenses, one for each casino it handles. Instead, Caesars just has one. In states with the license-per-property design, business can either open extra in-house books or, more commonly, subcontract the license to a competitor that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting manage market share, could possibly have an upper hand on their rivals by making the set of untethered licenses. It stays to be seen which 2 books will make these slots, but the language around the tally procedure would appear to favor the two national market leaders.

Polling previously in the year revealed the "yes" vote with a small lead. Support efforts were reinforced by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio ads concentrated on the profits legal sportsbooks would create for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' advertisements were deceptive and the tens of countless predicted dollars raised would have a minimal effect in a state that currently spends billions on education every year.